President's Message

Mary Kay Martinez, AFP San Antonio and South Texas President

WHEW!  So that happened!  3,400 of our closest fundraising friends came to San Antonio and we threw them one heck of a party! 

We made it through ICON 2019 and our Host Chapter Event ¡Viva Fiesta! (with a record-setting 780 attending) and rave reviews!  Every saying or adage we ever say about groups applies here, too:  It took a village.  Leadership happens when you are not there.  No person is an island.  Margaritas make things better.  HA!  Okay, maybe not the last one.  But truly, we could not have shown off San Antonio better!  From the support of Valero and AFP Global (Thank you!!!!), to liquor donations, to securing entertainment, to getting even more volunteers, to meeting and greeting, to adding nearly 100 more attendees within the last 24 hours (yes, that happened), your Host Event committee did you so proud!  Thank you to the many volunteers who helped move us from ideas to realities.  And, a very special thank you to our event leader, Past-President Lynne Dean, CFRE (Northwest Vista College), who kept the planning of the event going through thick and thin.  The success of the event is a testament to her setting the direction and the committee following even when she was unable to be with us for the fun.  We missed you, Lynne!

I also want to thank Robert Kesl (Morningside Ministries), chapter treasurer, for his leadership as Chair of the 2019 AFP Diversity Art Showcase.  He led the effort to feature our local Say Si program and the art of some of our AFP colleagues from around the world.  Thank you, Robert, for making the ICON 2019 Marketplace even more lovely and interesting. 

We learned this week that AFPGlobal is launching three new partnerships – all included in your membership – for your career and for your professional training.  AFPGlobal is committed to enhancing your membership value and experience.  I am, too.  As a result, locally, I will be asking your AFP Board to endorse the naming of 10 new At-Large Board members to help us help you use these new tools (I’m super excited about the Korn Ferry partnership for career support!).  Our leadership efforts must combine the operations of the chapter with big thinking and big strategy for our future.  If you are interested in serving, please let me know. 

I was thinking A LOT this past week about the value of AFP in my life.  And, as is the case with most things now that I’m “of an age”…AFP is something that sometimes is just there.  Not really exciting.  Not really motivating.  Not really helpful.  And, even sometimes a bit of a drag. 

But, this past week at ICON 2019, I was reminded that we get to be part of an impact profession.  From working to meet the most basic needs of humanity to creating a fundraising project to give foster children a birthday party (in a box!  Super cute!) our work literally saves lives and lifts hearts.  I couldn’t help but fall back in love with AFP.  Again!  (Can you hear Al Pacino in the Godfather III movie?  “Just when you think you are out, they pull you back in!”)

Thank you for letting me represent you to our colleagues this past week.  I nearly lost my voice (yes, it’s true) from talking about all of San Antonio’s good works.  You are part of that.  Thank you.



Picture of Melissa Monroe Young, May Program Panelist for AFP San AntonioMay Program

DATE: May 16

LOCATION: Girl Scouts of Southwest Texas, 811 N Coker Loop

TIME: 11:30am-1:00pm

TITLE: Aligning Branding with Your Fundraising Strategy

Panel Discussion with Melissa Monroe-Young, San Antonio chapter of the Public Relations Society of America

Melissa will be leading a panel discussion focusing on strategies for integrating and aligning branding, marketing, and communications with fundraising goals. For nonprofit organizations, focusing on the donor is key. Suggestions and recommendations on how to achieve that focus in branding and marketing will be part of the discussion.

She is a Public Information Officer for Northwest Vista College. She oversees an employee magazine, manages the college’s social media channels and looks for awesome stories about the college to give to the media.

Prior to jumping into public relations, Melissa was a reporter for 15 years working most of that time at the San Antonio Express-News and San Antonio Business Journal. She covered a variety of business issues from small business, retail to tourism.

Melissa is accredited in Public Relations and is a past president of the San Antonio Chapter of the Public Relations Society of America. She received her master’s degree from Our Lady of the Lake University and bachelor’s degree from Texas Woman’s University.

Put this on your calendar and register today to learn more about how you can strategically market your organization.

AFP San Antonio Monthly Programming

New Members! Click here for information about our upcoming New Member Orientation. 


May 16


11:30 am - 1:00 pm

Girl Scouts of Southwest Texas 

Panel Discussion with Melissa Monroe-Young, Register Today!


June 20

11:30 am - 1:00 pm

Location TBD

Creating a Strategic Development Plan

July No program

August 15


Location TBD

Summer Social 

September 19


Location TBD

AFP SA STX Mini-Conference


Chapter Sponsor

AFP San Antonio Chapter Sponsor Thank you, Mission Advancement! If you would like information on how to become a Chapter Sponsor, contact us. 
Mission Advancement - Association of Fundraising Professionals San Antonio Chapter Sponsor
Advancing Your Mission.