President's Message

Mary Kay Martinez, AFP San Antonio and South Texas President

What is your brand?

I feel like I haven’t seen anyone from AFP San Antonio and South Texas in ages!  Oh wait…it’s only been a few weeks since ICON 2019 and our amazing ¡VIVA Fiesta! host chapter event at the Briscoe Western Art Museum.  And, we had Passover, and Easter, and that little thing in San Antonio called Fiesta, too.  So many wonderful events and activities bringing our communities together into one giant pile of love!  I hope your holidays and Fiesta were fantastic and all of your philanthropy efforts through and with Fiesta were fruitful. 

Years ago, I went to a session on branding.  Back then, the term “branding” was new and usually only used by the big brands like Tide, or Ford, or Disney.  The session was designed to get us to think differently about branding.  That perhaps branding was bigger than selling a product.  Bigger than selling.  Bigger than the cash value of the brand effort.  Bigger.  We considered if it was time to move from selling to engaging.  Sounds like something we now do in fundraising, doesn’t it?  Ultimately, we landed on the thought that branding was the promise we make.  Whatever that promise might be.  What is your brand?  Your promise as a professional fundraiser?  As a member of AFP?  As an advocate for your organization? 

Our May program is designed to help us connect branding and fundraising.  I hope you will join us for the program and welcome our partners on this topic, members of the San Antonio Chapter of the Public Relations Society of America.  Who better to help us understand the trends and give us tips on how to position our fundraising efforts than the professionals in their field?  A big thank you, too, to PRSA-SA for joining us for this program!

I appreciate your membership in AFP San Antonio and South Texas and am honored to be a very small part of your work for so many in our community. 



Chuck Anderson, Mission AdvancementJune Program

Date: June 20

Title: Creating a Strategic Development Plan

Chuck Anderson, Vice President, Mission Advancement

Are you constantly wondering how you will hit your funding goals for the year? Here is one guarantee: your best chance for success comes with taking time to build a strategic development plan.

This presentation will provide a simple but significant framework for you to set achievable goals, measure your progress, and ultimately grow your revenue. You will learn tips about engaging your executive leadership and non-fundraising staff so that the whole team has a stake in the implementation and success of your new strategic development plan. Plus, we will give you a helpful cheat sheet to get you started immediately.

Chuck Anderson has led and consulted with nonprofits for more than 20 years. As a Vice President with Mission Advancement, he serves clients across the nation, but primarily in his home state of Texas. Chuck’s greatest joy in serving a client is when he can help identify the obstacles and opportunities within the organization in order to focus on a plan for sustainable growth. He does this through campaign or development strategy, campaign planning studies, development diagnostics, board training, and speaking at MAP workshops and professional conferences.

Put this on your calendar today! Click here to register.

AFP San Antonio Monthly Programming

New Members! Click here for information about our upcoming New Member Orientation.



June 20

11:30am - 1:00pm

Creating a Strategic Development Plan

Location: Girl Scouts of Southwest Texas

July No program

August 15


Summer Social

Location: TBD

September 19


AFP SA STX Conference

Location TBD


Chapter Sponsor

AFP San Antonio Chapter Sponsor Thank you, Mission Advancement! If you would like information on how to become a Chapter Sponsor, contact us. 
Mission Advancement - Association of Fundraising Professionals San Antonio Chapter Sponsor
Advancing Your Mission.