The 100% Fallacy: Common Presumptions that Hold your Fundraising Back (webinar)

 Registration is closed for this event
Bring your lunch, and join the San Antonio Conference at Trinity University Alumni Relations and Development Offices. The session will include a round-table discussion afterwards to encourage personal development and communication.

Title: The 100% Fallacy: Common Presumptions that Hold your Fundraising Back (webinar)

Many common assumptions about donors are just plain wrong, hence charities shipwreck financially and fail to grow. Get it right from the start, with this "truth stampede." World-sourced from top experts by Tom Ahern, you'll learn what are acceptable response rates for direct mail appeals and donor newsletters. You'll learn why you should hang your entire fundraising program off just one metric, Lifetime Value (LTV). You'll learn why monthly donors are preferable to annual donors. You'll learn why bequest donors are (usually) preferable to major donors.

Presenter: Tom Ahern

 

 

May 23rd, 2018 12:00 PM   through   1:00 PM
Trinity University Office of Alumni Relations and Development
323 Stadium Drive
San Antonio, TX 78212
United States
Members $ 10.00
Non-members (guests of a member) $ 15.00

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